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OUCH: MSNBC BRAGS About Ratings Victory Over Fox, Then Gets Hit With DEVASTATING Reality

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MSNBC and Fox News have been going head-to-heat in the ratings battle as of late, but the left leaning network was a little too quick to do a victory lap on Monday following a week of strong viewership.

“For first time in history, MSNBC dominates primetime ratings over Fox News” was one of numerous headlines seen across the web, as other leftist websites shared in the glory of finally toppling Fox News, the ratings behemoth.

The headlines stemmed from a press release MSNBC put out on Monday declaring themselves the victors in the ongoing battle. The network claimed that for the “first time ever” it was able to beat out the conservative news channel, as reported by The Hill.

However, there was a major issue with their declaration – it didn’t include Saturday or Sunday, two big news days under the current administration. Not only that, but they only actually beat Fox in ratings for one day out of the five that they measured, The Hill reported.

That slight difference in interpreting the numbers made quite a difference. In fact, it made all of the difference.

Fox News not only towered over MSNBC in ratings for the week of July 17 – July 23, but they dominated all of the cable news networks for the same week. Additionally, MSNBC wasn’t even able to beat out Nickelodeon for the full weak, which is, well, weak.

Fox News put out the following press release:

FOX NEWS CHANNEL CONTINUES TO  DOMINATE  ALL CABLE NETWORKS IN TOTAL DAY FOR 29 CONSECUTIVE WEEKS

FNC Also Outpaces All Cable Networks in Primetime for Ninth Week in a Row on Monday–Sunday basis 

FOX News Channel (FNC) continued to eclipse all basic cable networks in total day for 29 consecutive weeks, averaging 1.2 million in total viewers last week, according to Nielsen Media Research. Additionally, in primetimeFNC has now been the most-watched cable network in all of basic cable for nine weeks in a row on a Monday–Sunday basis, delivering 1.9  million total viewers. Among cable news for the week of July 17th-23rd , FNC eclipsed both MSNBC and CNN in primetime and total day viewership with P2+.

For the year of 2017 to date, FOX News Channel (FNC) is up double digits in all categories vs. 2016 and ranks as the number one basic cable network in primetime and total day. In primetime, FNC averages 2.5 million total viewers (up 11%) and 507,000 in A25-54 (up 16%) . In total day, FNC delivers 1.5 million total viewers (up 20%)  and 328,000 in A25-54 (up 30%). Additionally, FNC continues to outpace its cable news competition in all categories for the year so far. Please see below for correlating Nielsen data.

***Below is the corresponding Nielsen Media Research

 Week of July 17th-23rd, 2017

Basic Cable Top 5 – Primetime (P2+)

  1. FNC (1,930,000)
  2. MSNBC (1,842,000)
  3. HGTV (1,513,000)
  4. USA (1,375,000)
  5. DISCOVERY (1,368,000)

Basic Cable Top 5 – Total Day (P2+)

  1. FNC (1,223,000)
  2. NICK (1,215,000)
  3. MSNBC (955,000)
  4. HGTV (842,000)
  5. ADULT SWIM (765,000)

Cable News Rankings (P2+)

  • FNC ranked #1 in primetime (1,930,000 P2+) and #1 in total day (1,223,000 P2+)
  • CNN ranked #10 in primetime (952,000 P2+) and #8 in total day (680,000 P2+)
  • MSNBC ranked #2 in primetime (1,842,000 P2+) and #3 in total day (955,000 P2+)

2017 To Date Basic Cable Ratings

 

Basic Cable Top 5 – Primetime (P2+)

  1. FNC (2,528,000)
  2. ESPN (1,714,000)
  3. MSNBC (1,546,000)
  4. HGTV (1,514,000)
  5. USA (1,440,000)

Basic Cable Top 5 – Total Day (P2+)

  1. FNC (1,548,000)
  2. NICK (1,170,000)
  3. HGTV (863,000)
  4. MSNBC (836,000)
  5. ADULT SWIM (821,000)

2017 To Date Cable News Ratings

  • FNC primetime (2,528,000 P2+; 507,000 A25-54) and total day (1,548,000 P2+; 342,000 A25-54)

  • CNN primetime (1,083,000 P2+; 374,000 A25-54) and total day (784,000 P2+; 256,000 A25-54)

  •          MSNBC in primetime (1,546,000 P2+; 363,000 A25-54) and in total day (836,000 P2+; 195,000 A25-54)

Ouch. While we’ll give MSNBC credit for beating out CNN, which seems to be in a race to the bottom by itself, there’s no way their Monday press release was even remotely accurate.

To quote Politifact, we rate this claim “false.”

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