The controversy surrounding retail giant Target’s decision to allow people to use whatever restroom they “feel” they should use doesn’t seem to be going away any time soon. In fact, it appears to just be getting started after the petition to boycott the company soared past a million signers. But the real story is what happened to the company’s stocks.
Breitbart News is reporting that on Thursday night, the boycott petition was gaining over 75 signatures every minute, propelling to over a million supporters, which is a huge milestone for the effort to fight back against the store’s controversial policy.
“That’s a million families who are going to spread the word about Target, so they may not get those customers back,” or their money, said Tim Wildmon, president of the American Family Association, which has hosted the boycott.
Wildmon went on to say that it’s up to the company’s management to “step up” and get itself out of the political fray surrounding the Bathroom War ™, and get back to doing what it’s supposed to be doing – selling products to customers, not pushing agendas.
Wildmon told Breitbart that his organization is both trying to affirm people’s privacy in bathrooms and also push back against the progressives’ multi-front charge to stigmatize, and even outlaw, the recognition of the genetic differences between men and women. He’s tired of the LGBTQRSUVWTF (did I miss any?) agenda, and says it’s “being rammed down people’s throats, and people are losing their jobs because of it, and it is becoming so that you can’t think differently from these people or you’re [called] a hater or a bigot,” which is something we can all agree with.
Fortunately for Wildmon and the rest of America, his efforts are proving to be quite effective as well. Apparently the boycott is hitting Target where it hurts the most – in the wallet – and the company is starting to feel the effects of disregarding the concerns of millions of its customers.
How badly is Target feeling it? About $1.5 billion worth of badly, which is an excellent start.
Since April 19, the company’s stock has been on the decline from $83.98 per share. As of April 28, the share price dropped $2.65 each down to $81.33, which cut the company’s stock value by $1.5 billion, down to $48.8 billion. So it’s lost roughly three percent of its overall value.
Are you cheering yet? If not, you may take some joy out of the fact that while Target used to be quite active on social media – more specifically Twitter – ever since the controversy became super-heated it hasn’t posted but a single tweet, and it didn’t even get much attention.
— Target (@Target) April 19, 2016
For those who are fed up with having this crap rammed down our throats at every turn, such news should be both encouraging and inspirational. After all, the silent majority is silent no more, and through our own direct action, we’re causing a company to feel the consequences of pushing an agenda we don’t like, even if it doesn’t end up reversing such a horrible policy.
If that’s not something to celebrate, then I’m not entirely sure what is.