Last week, retail giant Target joined the political fray over transgendered people and their choice of bathrooms, effectively marginalizing a large portion of their customer base. In response, a massive boycott of the store ensued over its policy, and the company finally responded to customer’s concerns. However, what it had to say probably isn’t what you’d expect.
With most businesses, seeing such a massive outcry would undoubtedly force them to rethink their policy and make a course correction to keep a large block of their clientele happy. Target isn’t most businesses, however. Instead, the company doubled down on its position, and is still telling families to use their unisex bathroom rather than those who should actually use the unisex bathroom.
BizPac Review has more on their response:
Over 396,000 Target customers have pledged to not shop at the store due to the transgender bathroom policy, forcing the store’s executives to release a statement on the issue.
But, the Target statement could set off even more customers.
“In our stores, we demonstrate our commitment to an inclusive experience in many ways,” the statement read. “Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”
Target said the company often looks into the impact of their views on customer approval and profits, but still did not lighten up on the bathroom policy in any way.
“We regularly assess issues and consider many factors such as impact to our business, guests and team members,” the statement continued. “Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position.”
Now, as of this writing, the petition has garnered over 513,000 signatures, and don’t forget there’s likely many more people who just didn’t want to publicly state their opposition. In other words, such an outcry is worthy of rethinking their position and possibly changing their policy.
But alas, toeing the politically correct line is apparently more important to Target than ensuring all of its customers feel safe inside of its stores, since the company is basically saying that it couldn’t care less that there’s over half of a million shoppers said the policy makes them feel uncomfortable. Keep in mind, the transgender community makes up roughly .3 percent of our entire population, whereas families make up the vast majority – and it’s families that have the problem with the policy.
While it is 100 percent Target’s right to dictate how they run their business, it’s also the right of every individual to choose whether or not to shop there. Just like we don’t want the left forcing bakers to make gay wedding cakes, it’s not up to us to force Target to change its rules. However, the purse wields incredible power, and should those opposed to this policy choose to use it, Target may have no choice but to reverse course.